Having won the award previously last July, and again in both 2019 and 2017, Finesse Windows become only the 2nd member of the Which? Trusted Traders scheme to have won the award a remarkable 4 times. Which? Trusted Traders is an endorsement scheme run by Which?, the UK’s consumer champion, that recognises reputable traders who successfully pass an assessment process carried out by trading standards professionals. Not just anyone can become endorsed.